Client
Techify S.L.
Year

2024

Categorys
UI Design

Web Design

Woocommerce

WordPress

Goals

  • Migrate the store from Shopify to WooCommerce with zero data loss.

  • Redesign the entire UX/UI to improve conversion rates.

  • Optimize performance and page load speeds.

  • Implement advanced product filters and dynamic labels.

  • Add trust-building elements to highlight product quality and certifications.

  • Ensure easy backend management for the client.

Techify — Shopify to WooCommerce Migration & Full Redesign

Techify is a Spanish e-commerce brand specializing in premium refurbished smartphones. The company needed to migrate from Shopify to WooCommerce in order to gain greater control over its store functionality, reduce long-term costs, and scale its custom features. This was also an opportunity to completely redesign the website and align it with the brand’s modern, tech-savvy identity.

  • Shopify to WooCommerce migration: Transferred all products, collections, customers, orders, and redirects.

  • Full redesign: Created a clean, high-conversion UI using Figma. Then developed the site in WordPress using Elementor Pro.

  • Custom product tags: Built dynamic labels (e.g., «Premium Condition») with tooltips using CSS and ACF.

  • Performance Optimization: Reduced load times with image compression, custom theme optimization, and lazy loading.

  • Custom WooCommerce Features:

    • Conditional shipping addresses for product categories (e.g., gift calendar functionality).

    • Integration of wishlist and user history tracking for LearnPress courses (if applicable).

    • AJAX product filters based on multiple categories (e.g., battery life, OS version, condition).

  • SEO and Redirect Strategy: 301 redirects to preserve SEO ranking after migration.

  • 100% successful migration with no downtime.

  • 35% faster page load time.

  • Improved bounce rate and time on site post-launch.

  • Enhanced trust and credibility through design and UX.

  • The client now has full ownership of their eCommerce platform with reduced monthly costs.